Project overview

Engaging in a short-term project, the focus is on the development of an improved user interface and experience, built upon the framework of previous versions. The initiative encompasses an expert evaluation for standardizing and unifying system usage patterns, along with a comprehensive design overhaul to align with contemporary trends in interface development.

Business challenge

Create a suite of innovative solutions that allow the business to offer potential customers a more varied and visually engaging selection of product options.

Technical challenges

Develop a solution that integrates both innovative strategies and industry best practices, even in the face of uncertain return on investment (ROI).

Team

2 stakeholders, product owner (user needs specialist),technical director + me UX/UI Designer.

Onboarding + Tasks and phases of project activity

— Prepared a System Usability Scale (SUS) questionnaire customized for project tasks, establishing the baseline for the current interface solution.

— Integrated into the project team by:

1. Consulting with the owner to identify issues and business objectives for the new game panel.

2. Reviewing project documentation and conducting a team survey to understand the technological specifications and identify weak points in the development process.

3. Collecting competitor data: marketing, SEO, promo strategies, and approaches to localizing projects (interfaces) for different regions worldwide.

4. Drafting a report comparing approaches to developing interfaces among competitors.

— Conclusions were drawn and the feature list was approved by stakeholders.

— Created the project's mind map (information architecture), workflow, and use cases. These were then discussed with stakeholders and the development team.

— Developed a primary wireframe prototype to demonstrate initial hypotheses.

— Presented the prototype to stakeholders, showcasing the proposed solutions. Coordinated further actions and planned the project roadmap.

— Discussed and coordinated subsequent actions and tasks, prioritizing key screens and functionalities requiring primary development and production of full-fledged solutions, alongside an interactive prototype.

— Developed a prototype of the main screens to approve the visual communication language (and tested solutions with users).

— Collected and processed user feedback.

— Optimized the initial hypothesis and eliminated identified defects.

— Produced the basic project screens and an interactive prototype of them. Obtained approval from stakeholders.

— Corrected decisions as needed and continued the development of remaining UI parts, along with further enhancement of the interactive prototype.

— Showcased the designs to both stakeholders and dedicated users.

— Created guidelines and a UI kit for developers.

— Initiated the development process, providing consultations to developers.

— Began the development of an adaptive interface version while tracking the implementation of solutions for the web version.

— Received project approval for further development.

— Upon contract expiration, exited the working group. Transferred all artifacts and completed solutions to the Technical Director, providing a thorough description and systematization of the produced solution.

Results

1. Created a comprehensive interface that aligns with relevant requirements, incorporating input from stakeholders and users.

2. Progressed to the development of layouts and logic modules, accompanying them with detailed descriptions and guidelines, along with a UI kit.

3. Produced thoroughly documented artifacts for the benefit of future interface developers and the team as a whole.

4. Facilitated the delegation of the cross-platform project for subsequent development, providing ongoing support throughout the project lifecycle.

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